About Tycheros
TYCHEROS Ltd is a premier consultancy in the gaming industry, established in 1992, specialising in the design, implementation, and management of lotteries, raffles, and other commercial gaming verticals. Its wholly owned subsidiary, MSM General Trading LLC, manages promotional marketing activities that enhance customer engagement and drive sustainable business growth.
At TYCHEROS, we focus on developing conventional and culturally compliant lotteries around the world, collaborating with international partners to deliver tailored solutions and unparalleled experiences.
With a history of executive expertise, our team has developed and managed a diverse portfolio of 50+ lotteries globally, covering every phase of the lottery business cycle, from concept planning and investment to start-up, ongoing operations, and sustainable initiatives. We partner with governments, municipalities, charities, and entrepreneurs to deliver impactful solutions that benefit both the communities we serve and the planet.
Our Vision
To be the gold standard in commercial gaming internationally.
Our Mission
To create memorable gaming experiences through innovative technology and vast industry expertise. We aim to deliver top-tier lotteries, raffles, and gaming solutions that enhance community engagement and provide exceptional value for our international stakeholders.
OUR SERVICES
- Expert Gaming Solutions: Proven Experience and Success.
- Market-Specific Products: Tailored to Your Goals.
- Specialists in Challenging and Restrictive Markets: Designing Games and Unique Solutions.
Meet our team
We are committed to creating and implementing top-tier, market-specific lotteries, and gaming solutions.
Paul Sebestyen
Partner & Chief Executive Officer
Mark Mortimer Davies
Managing Partner
Charles P. Awad
Partner & Chief Marketing Officer
Tarek Damerji
Partner & Chief Strategy Officer
JIMMY HAOULA
Legal Advisor
Paul Chader
Head of Commercial
James Becker
Head of Technology
Fadi Khoury
Head of Finance
Chucri Helayel
Head of Marketing
Sonia Mian
Head of HR
Meet our senior leadership
Bolstered by a wealth of knowledge and insights, our senior leadership guides clients through the complexities of the gaming landscape in every market, ensuring that each product achieves resounding success.
Paul Sebestyen
Partner & Chief Executive Officer
With over 40 years of experience in the global gaming industry, Paul Sebestyen, CEO of Tycheros, has been a pioneering force, transforming the organisation into a leader in commercial gaming solutions. His expertise spans the entire gaming cycle, from design to implementation and management, successfully launching high-profile games that have influenced the industry and generated funds for numerous communities in need.
Under Paul’s leadership, Tycheros has built partnerships with governments, municipalities, and private businesses across more than 50 markets, delivering bespoke gaming programmes that make a difference. Driven by his passion for innovation and excellence, Paul’s strategic vision for sustainable growth continues to propel Tycheros to the forefront of the industry, expanding its portfolio to engage millions of users internationally.
As Managing Partner at Tycheros, Mark Mortimer Davies leverages decades of success in driving sales growth, creating exclusive loyalty programmes, and leading cultural change across the MENA region. He manages day-to-day operations, ensuring that the organisation’s vision aligns with its strategic goals.
Mark’s leadership has been instrumental in establishing Tycheros as a leader in both the Middle East and international markets. His focus on building customer-centric strategies and strategic partnerships that consistently drive client growth has reinforced Tycheros’s position as an expert in delivering gaming solutions internationally.
Mark Mortimer Davies
Managing Partner
As Chief Marketing Officer at Tycheros, Charles Awad spearheads innovative marketing initiatives that align with the organisation’s commitment to excellence in the global gaming industry. With a robust background in leading high-impact marketing campaigns at Emirates Loto and Crimtan, and over a decade at Al-Futtaim Group, Charles has honed a unique ability to transform brands and engage diverse markets.
At Tycheros, he focuses on market expansion by tailoring strategies to meet the specific needs of each region. He delivers culturally attuned, innovative solutions that reinforce the organisation’s leadership in lotteries, raffles, and other gaming verticals, while forging key partnerships with major industry players. A true advocate for sustainable growth, Charles integrates strategic insights with cutting-edge technology to keep Tycheros at the forefront of the rapidly evolving gaming landscape. With a deep understanding of market dynamics and a passion for creating impactful experiences, he enhances brand visibility that resonates with international audiences.
Charles P. Awad
Partner & Chief Marketing Officer
In his role as Chief Strategy Officer at Tycheros, Tarek Damerji leverages his background in finance, strategic planning, and entrepreneurship, to guide the organisation’s vision and identify new growth opportunities. He serves on the boards of various established corporations and startups, gaining valuable insights into diverse business ecosystems. Tarek’s earlier roles at Toronto Dominion Bank and as co-founder of the acclaimed employment platform Bayt.com, highlight his proven track record in scaling operations and driving innovation.
His adeptness at navigating financial complexities, coupled with his market intelligence, is key in diversifying Tycheros’s offerings and shaping its long-term strategy, ensuring sustainable value that benefits stakeholders.
Tarek Damerji
Partner & Chief Strategy Officer
Jimmy Haoula, Tycheros’s Legal Advisor, brings over 20 years of expertise in advancing legal experience corporate, commercial, banking, and real estate law. As Managing Partner at BSA Law and Partners in Dubai, he has advised international clients, governments, and regional businesses on mergers, acquisitions, and restructuring, with a particular focus on the regulatory intricacies of the commercial gaming sector. Jimmy’s legal acumen is pivotal for Tycheros, ensuring the organisation stays ahead of compliance challenges while fostering a culture of innovation and growth in international markets.
JIMMY HAOULA
Legal Advisor
Proof of Our Expertise
Our gaming portfolio features Emirates Draw, Little Draw, and more. Through innovative strategies and tailored solutions, we drive success, nurture sustainable growth, and deliver exceptional results.
An international, socially responsible gaming operator, featuring four exciting games that could transform your life with prizes up to AED 100 million!
Visit Emirates Draw
One ticket, three draws! Triple your chances of winning exciting prizes up to AED 1 million with every ticket daily.
Visit Little Draw